• 1 Nanotechnology Research Department at an Israeli University
• 1 state of the art Green Technology Product
• 1 Industrial Zone in the Palestinian West Bank
• 1 mid-size Factory Building
• Several Palestinian and Israeli Entrepreneurs (preferably of the male and female variety)
• 200 Palestinian workers (preferably of the “peace-loving” variety)
• Several Saudi Investors
• 1 Marketing Firm with hunger in its belly
• 1 Public Relations Firm with the guts to think big
• Several Media Outlets (with time on their hands for some good news, for a change)
1. Start by convincing the powers that be at a reputable university in Israel, to use the green technology research of the Department of Nanotechnology, to develop a product that can be used to promote peace and generate profits.
2. Persuade the university to cooperate in launching and marketing a state of the art green technology product which can help to clean up the environment in some significant and noteworthy manner.
3. Pick a favorable industrial zone in the West Bank, one that is currently being developed as we speak (preferably one where relative calm prevails).
4. Persuade a group of Israeli and Palestinian Entrepreneurs to work together, for a change, to produce and market a green product. Remind them that the University gets its cut.
5. Good luck with this one: Try to convince several open-minded Saudis that it is in their best interest to finance the project. Here are a few arguments you can use: Saudi oil could run out one of these days; so why not diversify your investments with Green Technology, which the world is hungry for? It will be good PR for The Kingdom to show that oil profits are being used to create green profits. Good paying jobs will help neutralize extremism which is good for business. The hold of ideological extremists on the public’s imagination will weaken as people begin to imagine a better life for themselves. You never know when extremism will turn around and bite you in the ass (Remember, Bin Laden is not exactly a friend of the family). Blah, blah, blah, etc.
6. Once everything is in place, hire and train some 200 Palestinian workers to produce the green product that will help clean up the world. Pay them well. Give them the respect they deserve. And remind them on a daily basis the teachings on non-violence of Mahatma Gandhi and Martin Luther King. (Make sure to take out plenty of liability insurance just in case.)
7. Hire an excellent marketing firm to promote the sale of the product.
8. Hire an excellent PR firm to show to the world that peace is possible, and that it starts with good paying jobs.
9. Rally the people on the street, and the leaders behind closed doors, to advocate on behalf of peace through good paying jobs.
10. Use the media attention and public interest to raise more money: for more projects, for more jobs, for more profits, and for more protection of the environment.
Let me ask you this: Do you think this pie will be any good? Do you have any idea where some of these ingredients may be? Do you think it’s time to start baking instead of just talking? Are you willing to try the first bite?