Marketing problems in many countries are currently regarded as beyond the scope of field-level agricultural extension workers who are the officers in direct contact with the farmers. the farmer, therefore, has to take on commercial and marketing skills. Marketing is the process by which the space between the producer and the consumer is bridged. The process obviously involves transport and techniques for minimizing crop losses. An effective distribution system will also require the establishment of rural businesses such as truck drivers and packaging manufacturers, contractors and wholesalers. The production/marketing chain is a two-way process. Produce flows from the rural areas into the cities; money and market information should flow back. As tastes in the city market evolve, the rural community can use this market information to target its production accordingly.
Start Date: 01/15/2018
End Date: 01/19/2018
Fee: Ksh 70000, $800
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