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"Ads aimed at the general market, like this one, are invaluable time capsules, representing public mood much more faithfully than any art. They can’t afford to affront and lose a single customer – and thus they document not just what a society really is, but what it really thinks itself to be, which can be just as decisive as facts and figures."

The commercial was done by McCann Erickson Israel, the largest advertising company in Israel, for what is probably their biggest client – Cellcom, Israel’s leading cell phone provider. So one can assume that many people were involved in writing and approving the commercial, including McCann Erickson’s top directors and managers. In that sense, the commercial is no “mistake” by some low level copywriter.

Palestinians are invisible in this commercial. The wall the soldiers are playing around was built on their lands – and that Palestinians are killed while protesting against it – the fact that in reality, if a Palestinian comes close to the fence to return a football or to wave a flag he is likely to get shot; the whole reality of the occupation, is something Israelis are refusing to see. Like the voice over at the end of the commercial says (“What do we all want? Some fun, that’s all”), we see ourselves as your usual happy-and-fun-loving-Mediterranean-nation, only in uniform.

Israelis can be liberal or conservative, religious or secular, left wing or right wing people, but as a whole, the vast majority of them are totally absorbed in their own pain, and don’t care at all about the Palestinians – even though the reality of Palestinian and Israeli life is unseparable, and has been so since the dawn of Zionism.

A well informed person in Europe or the US knows more about what’s happening in Ramallah or Hebron than your average Israeli, living only 30 minutes drive (if you can pass the roadblocks) from these towns. You can’t even blame the Israelis: In most Israeli papers and news stations, stories about the Palestinians are considered boring, practically a none-issue. You can see more of them on a EU Channel than on Israeli TV.

The current trend in the debate is refusing to use the word “occupation” – which is considered a radical lefty term – and even denying the very existence of a Palestinian people, as if we could only prove that they are not a nation, we wouldn’t be forced to give them individual rights. Israelis are living in a world of constant Cognitive Dissonance, in which it is possible to speak about our forever-united-Jerusalem, while in fact the city is already divided into two by a wall more than twice higher than the Berlin Wall.

This view is shared by Israel’s supporters around the world, and especially in the US. Most bloggers there consider themselves Obama supporters, and even Liberals. But when it comes to Israel, things change. Here, they can write a post which makes fan of Palestinians’ life under the siege in Gaza, and never understand the problem with it.

I often wandered what did the people of South Africa think about their country. Did they went on seeing it as a democracy, even when the rest of the world cut all connections with them? How could they explain to themselves this difference in perception? You create your own image of yourself, and than you build a wall around you.

All stolen from ...
"Occupation is fun!"

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Replies to This Discussion

Playing victim seems to be fun for some and a preoccupation for some who otherwise do not (seem to want to) have a real life..
Yes it is, Paul. For sum it is an actual profession.
Such a profession is not real life, in my view.
How it is in real life with balls
Any comments on the video above? Like it or dislike it and why?
Dear Robert,

Do you know that ttere is subsstantial physical barrier in Belfast between Catholic and Protestant areas?

Do you know what the locals think about it?

Be well...
==Paul R.
Dear Robert,

Do you know why Gaza is under seige?

Be well...
==PMRr
Dear Robert,

You call this discussion "Occupation is fun!"

Are you having fun here Robert?

Be well..
==PmR
Back for more ass-kicking? The last line of my article was ..."All stolen from ..."Occupation is fun!" ... concluded with the Tags: apartheid, comic, Israel, occupation, self-hating-jew. What more can I do? If you do me the minimum courtesy of reading the article through the end before jumping to wild conclusion, what must I conclude. Am I meant to be intimidated by the excessive volume of wasteful use of space by one while peace-on-his-terms snipes from cover with encouragement from the bully boys. Peace frauds. I'll quote from mine to Neri Bar-On ...

"I might have wrongly question the real purpose of the site based on the limited contact that I'd had. I still question the bona fides of some, but that's not my business. I may have done some good by firing across their bows and give them pause for thought. Certainly some will think twice before attack another with a different opinion. My verbal style is tough and will not change while seeking fair play and balance for those that I might be able to aid. The tone of responders did cause me to raise the heat of my tone, but I still have further gears to go, if provoked."

The author of the article was Noam Sheizaf, a journalist in “Maariv” daily paper, born in Ramat-Gan; now living and working in Tel Aviv. You can contact him at noamsheizaf [at] gmail.com. He wrote ...A well informed person in Europe or the US knows more about what’s happening in Ramallah or Hebron than your average Israeli,. Of course I agree with him, totally, and with very good reasons. Obviously this self-hating Jew is not been paid enough to regurgitate the Zionist bilge! Are you? Did they tell you to use phrases like "more like propaganda" and insults like "somewhat disingenuous"? Are you only a third rate propagandist on a soft site? Did they not tell you to at least read the article in full before attacking it. Did they not tell you to check the form of your opponent to see if you were up to calling him a second class liar? Will you get fired for your almighty blunderbuss cockup of attacking the wrong target?

From the article ... In most Israeli papers and news stations, stories about the Palestinians are considered boring, practically a none-issue. You can see more of them on a European Channel than on Israeli TV. The current trend in the debate is refusing to use the word “occupation” – which is considered a radical lefty term – and even denying the very existence of a Palestinian people, as if we could only prove that they are not a nation, we wouldn’t be forced to give them individual rights. Israelis are living in a world of constant Cognitive Dissonance, in which it is possible to speak about our forever-united-Jerusalem, while in fact the city is already divided into two by a wall more than twice higher than the Berlin Wall.

That’s why discussing these issues with Israelis and their supporters has become so difficult, even frustrating.

Israelis have convinced themselves that (a) the situation is not their fault, and (b) that the whole world is against them. And if this is the case, they conclude they can do whatever they want, and dismiss any criticism as your typical anti-Semitism.



You didn't do me the courtesy of reading my article in full. I've only read the first paragraph of yours. It was more than enough as it cannot get better. If you insist, I'll read the rest but what would be the point? I do thank you for giving me further opportunity to detail more of this excellent article, well at least to those with eyes to see and not blinded by labels of self-hating Jew. Do keep on digging!
Robert. We are al time poor. It was unclear from your original and even the post above what you wrote and what you were quoting. One reason for the problem is the way the Ning platform renders hyperlinks.

Please consider that in future. People jump to confusions anyway. (You and I never do that, of course) :-)

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