I received an e-mail from a friend about boycotting Israeli Couscous sold at Trader Joe's

Today I reiceived an e-mail from a friend about boycotting Israeli Couscous sold at Trader Joes (we are both on the same list serve at my former college, Students for Justice in Palestine).
For those that are not from the United States, Trader Joe's is a health food store that sells organic and fair trade food from around the world, giving Americans more of a variety than one would find at a mainstream grocery store.
The article was a little ambiguous to me-- Boycott/de-shelve the Israeli Couscous since it was made in the Israeli occupied territories, or because it was made within Israel Proper (within the Green line).
If it was made within the Israeli Occupied Territories, then I will sign the petition asking to stop selling products that are from occupied land, and area where people are discriminated, and probably aren't paid that well.
However, if it was made within Israel proper, then I have a problem with it. I do have a problem with discriminating Israel as whole, but let's forget about China + Saudi Arabia.
As an American Jew, Israel is an integral part of my Jewish identity. I admire the food, the culture, the people, the arts, the music, the nature. However, I DO NOT SUPPORT apartheid, the occupation of the Palestinian territories, discrimination, or anything that denegrades Palestinians or anyone that is not Jewish (within Israel). SO DO NOT CONFUSE THE TWO!
I want to share my Jewish culture with others.

If people are going to comment, please be sympathetic and understanding towards my view point, as I will be towards you.

Below is the article

Stephanie :)

June 6, 2009

Don Bane, Chairman and CEO Doug Rauch, President Charles J. Pilliter, SVP Operations Trader Joe’s Main Headquarters 800 S. Shamrock Ave. Monrovia, CA 91016

Dear Mr. Bane, Mr. Rauch and Mr. Pilliter,

As people of conscience, we believe that business corporations need to uphold ethical standards that are consistent with the principles of human rights and support of justice and equality, locally and globally. Trader Joe’s is a company with a reputation for bringing foods from around the world to offer U.S. customers the chance to enjoy a diversity of products. In doing so, however, we think that Trader Joe’s should not be complicit in promoting occupation, ethnic cleansing, massacres, and apartheid.
We ask that you stop carrying Israeli products or products manufactured in Israel that are distributed in the U.S. (for example, “Israeli Couscous”). We are part of a growing international movement of ordinary people from around the world, from Ireland and France to Norway and Canada, that does not want to buy consumer products that help fund an economy based on illegal occupation and apartheid. We have been dismayed to see that Trader Joe’s is still selling Israeli products, despite the international outcry against the Israeli massacre in Gaza this winter. In addition, the names of products such as “Israeli Couscous” are offensive as they allow a state that was created sixty years ago, through dispossession and illegal occupation, to claim a type of couscous that was traditionally produced by Palestinians and other Arabs for generations. This is racist advertising for cultural theft and does not befit a store that wishes to promote diversity, equality, or sustainability.

We are writing to ask you to not carry Israeli products for the following key reasons, among others:

1. Israel engages in the oppression of Palestinians and ethnic cleansing of Palestinian people, including the continued theft of Palestinian land for the expansion of illegal Israeli settlements and construction of the Segregation Wall (see,, for information about these violations of international law).

2. Israel has violated over 80 resolutions of the United Nations, including Resolution 194, which affirms the right of Palestinian refugees to return to their homes, and Resolution 242, which called for an immediate end to the occupation of the West Bank, Gaza and East Jerusalem in 1967.

3. Israel has recently committed war crimes in Gaza, killing over 1,400 civilians in indiscriminate air strikes, including at least 400 children, and using a banned chemical weapon (white phosphorous) against civilians in heavily populated areas.

4. More than 20 Israeli state laws discriminate against non-Jews, restricting their rights to own property, hold citizenship, move freely, and participate in elections. Bishop Desmond Tutu and former South African President Nelson Mandela, as well as the Jewish South African Ronnie Kasrils, have all stated that Israeli law and oppression of the Palestinian people is comparable to the South African system of apartheid.

5. Israel’s appropriation of land and resources has also done irreparable harm to the environment, for example, through mass uprooting of ancient olive trees, theft of water, building of settlements, expansion of the wall cutting through farms, and destruction of traditional ways of life that had sustained the environment for centuries through indigenous knowledge.

Palestinians have called on the global community to engage in boycott and divestment, an effective non-violent strategy helped end South African apartheid. In 2005, a broad coalition of Palestinian civil society groups issued a call for the international community to stand up against Israel’s illegal occupation of Palestinian lands and discriminatory laws by participating in a consumer boycott of Israeli goods and services. The boycott puts pressure on Israeli companies whose exports are linked to some of the most obvious aspects of Israeli occupation and apartheid.

The call of the Palestinian movement for Boycott, Divestment and Sanctions states:

“We, representatives of Palestinian civil society, call upon international civil society organizations and people of conscience all over the world to impose broad boycotts and implement divestment initiatives against Israel similar to those applied to South Africa in the apartheid era. We appeal to you to pressure your respective states to impose embargoes and sanctions against Israel. We also invite conscientious Israelis to support this Call, for the sake of justice and genuine peace.

“These non-violent principled measures should be maintained until Israel meets its obligation to recognize the Palestinian people’s inalienable right to self-determination and fully complies with the precepts of international law by:

1. Ending its occupation and colonization of all Arab lands and dismantling the Wall;

2. Recognizing the fundamental rights of the Arab-Palestinian citizens of Israel to full equality; and

3. Respecting, protecting and promoting the rights of Palestinian refugees to return to their homes and properties as stipulated in UN resolution 194.”

For full text of the call and more information, see

We know that Trader Joe’s carries Israeli Couscous and Pastures of Eden Feta cheese, both produced in Israel. However, we also believe that other products carried under Trader Joe’s private label may be repackaged Israeli products.

As conscientious people and customers of Trader Joe’s, we urge you to de-shelve Israeli products, at least until Israel meets its obligations under international law. **


Yasmin Qureshi, San Jose, CA

Endorsed by:

South Bay Mobilization

Email me at yfatimah [at] if you would like to sign and/or have your organization endorse it latest by June 5, 10 pm PST. We will be mailing the letter on June 6. Please forward to others who might be interested in signing too.

Everyone is encouraged to do a follow up action at a store in their area on June 20, World Refugee Day which is also being observed as National Day to De-Shelve Israeli products. Check out the event page on Facebook

Views: 16


You need to be a member of to add comments!


Comment by Stephanie Chase on June 9, 2009 at 4:59am
Thanks :)
Comment by Yigal D. Kahana on June 9, 2009 at 4:11am
Hi Stephanie,
I do not think Trader Joe's will be overly concerned with this. Because of the way it overreaches,
they will likely see in it the same problem with it that you mentioned above.
That's just my guess.

It is an interesting issue you raise, but I do not know the record of previous attempts at this in the US.
Comment by Stephanie Chase on June 9, 2009 at 12:02am
Wait! Why did Hyaari delete his comment?
What happened?
Comment by Stephanie Chase on June 5, 2009 at 2:39pm
Do you think that we will deshelve it? (do you think that the boycott will be successfull, given that it is Trader Joe's, with their socially conciouss mission? Has this happened before?)
Comment by Yigal D. Kahana on June 5, 2009 at 7:38am
This article is not in the least ambiguous.
It is referring to a boycott of all Israeli products,
without regard for whether they were made on one side of the Green Line or the other.

As it says:
" we urge you to de-shelve Israeli products"
"We know that Trader Joe’s carries Israeli Couscous and Pastures of Eden Feta cheese, both produced in Israel."
"We are writing to ask you to not carry Israeli products for the following key reasons..."
"We have been dismayed to see that Trader Joe’s is still selling Israeli products..."

Nowhere does it say they only want to boycott products made in the areas captured in 1967.
So, yes, it discriminates against Israel as a whole, as you put it.


Latest Activity

Shefqet Avdush Emini updated their profile
Jan 14
jen brown posted a blog post
Nov 28, 2018
Greg shaw and Jameelah are now friends
Nov 21, 2018
Jameelah updated their profile
Nov 20, 2018
Jameelah is now friends with sara bechor and Oliver Haack
Nov 20, 2018
Profile IconMaria Grispou and jen brown joined
Nov 15, 2018
Mohammad Suhail Bhat joined a group

Indo-Pak Peace Forum

This group will be a forum for Indians and Pakistanis as well as for those who support Indo-Pak…See More
Nov 7, 2018


"Like" us on Facebook

Promote MEPEACE online



© 2019   Created by Eyal Raviv. Supported by One Region, One Future.   ..

Feedback | Report an Issue  |  Report an Issue  |  Terms of Service